Nous vous proposons une série de définitions de termes marketing et business.
| A | B | C |
- A/B Testing
- Above the line
- Acquisition
- Activation
- Advergame
- Advocacy marketing
- Adwords
- Affichage Display
- Application Programming Interface (API)
- Average time of conversion
| - Backlink
- Benchmark
- Below the line
- Blockchain
- Branding
- Business to Business (B2B)
- Business to Consumer (B2C)
- Business to Government (B2G)
- Business to Administration (B2A)
- B2B2B
- B2B2C
| - Click & Collect
- Coût d’acquisition client (CAC)
- Coût Par Action (CPA)
- Le Coût d’Acquisition Client Marketing (CAC Marketing)
- Coût de Fidélisation Client (CFC)
- Coût par Clic (CPC)
- Content Management System (CMS)
- Content Marketing
- Cost per lead generated
- Cost per conversion
- Crowd marketing
- Customer Relationship Management (CRM)
|
| D | E | F |
- Data Management Platform (DMP)
- DSP
| - Employee Advocacy
- E-reputation
| |
| G | H | I |
- Gross Rating Point (GRP)
- Growth Marketing
| | |
| J | K | L |
| | |
| M | N | O |
- Monthly New Leads
- Monthly website traffic
- Marketing Automation
| | |
| P | Q | R |
| - Qualified leads per month
| |
| S | T | U |
- Sales-accepted leads (SAL)
- Sales qualified leads (SQL)
- SaaS
- SQL
- SEA
- SEO
- SEM
- SMO
| | - User Generated Content (UGC)
|
| V | W | X |
- Valeur à venir du client / Customer Lifetime value (CLV)
| | |
| Y | Z | 1,2,3… |
| | |
