Définitions marketing et business

Nous vous proposons une série de définitions de termes marketing et business.

A	B	C
A/B Testing Above the line Acquisition Activation Advergame Advocacy marketing Adwords Affichage Display Application Programming Interface (API) Average time of conversion	Backlink Benchmark Below the line Blockchain Branding Business to Business (B2B) Business to Consumer (B2C) Business to Government (B2G) Business to Administration (B2A) B2B2B B2B2C	Click & Collect Coût d’acquisition client (CAC) Coût Par Action (CPA) Le Coût d’Acquisition Client Marketing (CAC Marketing) Coût de Fidélisation Client (CFC) Coût par Clic (CPC) Content Management System (CMS) Content Marketing Cost per lead generated Cost per conversion Crowd marketing Customer Relationship Management (CRM)
D	E	F
Data Management Platform (DMP) DSP	Employee Advocacy E-reputation
G	H	I
Gross Rating Point (GRP) Growth Marketing		Inbound marketing
J	K	L
	Key Sucess Factor
M	N	O
Monthly New Leads Monthly website traffic Marketing Automation	Net Promoter Score	Outbound Marketing
P	Q	R
	Qualified leads per month	Research Online, Purchase Offline (ROPO) Return on Investment (ROI) Revenu mensuel récurrent (Monthly recurring revenu – MRR) Revenu moyen par utilisateur / Average Revenu per User (ARPU)
S	T	U
Sales-accepted leads (SAL) Sales qualified leads (SQL) SaaS SQL SEA SEO SEM SMO	Taux d’Attritution / Churn rate Taux de rétention / Retention Rate (RR) Taux de rebond / Bounce Rate Taux de clic / Click Through Rate (CTR)	User Generated Content (UGC)
V	W	X
Valeur à venir du client / Customer Lifetime value (CLV)
Y	Z	1,2,3…
		4P